Source: Lygna and Toblach vying to host JWSC 2022

Source: Lygna and Toblach vying to host JWSC 2022

Newsfeed, Travel & Mass Sport
We are openly partial to Nordic Junior World Ski Championships. It's one of the most underrated events in the skiing calender. Where else you get to see tomorrow's champions earning their first stripes ? Where else do you get to see so many emotions on the tracks and outside? So when the news hit that Zakopane has cancelled on hosting the JWSC 2022, we started to dig around to find out who might step in as a last-minute replacement - the way Vuokatti stepped in in 2021. Now we think we know - albeit not with certainty. Our sources tell us, that Lygna, Norway and Toblach, Italy have offered their candidacies to hold the cross country skiing part of JWSC'22 ( as xcskiing Internet resource, we , honestly, don't care…
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Young Blood’ Marketing Power Heavily Underestimated

Young Blood’ Marketing Power Heavily Underestimated

Money & Finance, Newsfeed
Junior/ U23 World Ski Championships is one of the most underrated sporting shows on Earth. If you are a gear or apparel manufacturer you want to sell. If you are a specialized sporting goods shop you want to attract customers. If you offer services of whatever kind - you want exposure & right buzz. When 500 extremely fit young women and men gather to race against fairytale backdrop of the Finnish wonderland you've got a stage you want your products to be put into. So "people lose track of their wallets" as the classic description of good marketing goes. Who do you reckon shall affect shopping choices of a 15 year girl who's purchasing power is only limited by that wallet of her parents ( and virtually unlimited in case…
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