Skiing & Media 101
We get questions that made us think it is worth explaining the basics of how media covers cross country skiing, what's the difference between writing, photo and television reporting and why does it all matter at the end. ....Once upon a time, when the xcskiing was a sport of bearded woodcutters, it was common for newspapers and television stations to just send their reporters to take a few pictures of them Nordic heroes in action and to do an interview at the finish line. Well, things changed since then - and rather radically. These days, the media allowed ( accredited ) at the event is firmly divided into two categories: paying and non-paying type. For reasons of political correctness it's rarely actually called that but it does not change the…
