Part III. Changes Skiing Would Likely Have To Undergo
This is the last of three stories where we effort to analyze the impact of a commercial televisual company outbidding Nordic public broadcasters for TV rights for skiing. Part 1 Part 2 ...Let's go back to Khabib vs McGregor fight last year. In some ways it was a watershed moment: millions of people the world over were willing to fork over 50 euros on average to see an Irishman fighting a Dagestani-born Russian. https://www.instagram.com/p/BsiVKA3gets/ Not a fellow countryman, not their home team – but two large personas, built-up and nurtured by the media. Unless you were living under the rock in the last years, you are probably well aware of their off-octagon rivalry and dislike for each other, aware how different are cultures and value systems they represent. Months and…
