Partner Decides  To Abandon Northug,  Others Standing By Him, Yet Most Are Still Deliberating

Partner Decides To Abandon Northug, Others Standing By Him, Yet Most Are Still Deliberating

Leaders, Newsfeed
The fallout from Petter Norhtug's "cocaine affair " has began. Sponsors, partners and employers had to start their weekend with a serious head-scratching:do we keep association with the most popular skier ever-ever - or do we sever it? There's more than a business future of multimillionaire Petter Northug at stake, however: There are two distinctly different Northugs: the person and the brand that was launched last year and majority-owned by Petter The person works as a commentator at the national TV2 channel, appears as a motivational speaker ( in a broad sense of the word), writes books and promotes causes &companies as an ambassador. The brand sells upper-shelf sports glasses and was about to launch an apparel collection. It also sponsors a number of athletes and sport teams including but…
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