XC Skiing Is More Appealing Than Alpine, Snowboarding –  New Study

XC Skiing Is More Appealing Than Alpine, Snowboarding – New Study

Money & Finance, Newsfeed
Cross-country skiing is becoming a trendy sport - so much so that it's beating in appeal both of its richer brothers, Alpine skiiing and snowboarding. Those are the findings of the just-released study of attitudes of Germans towards winter sports by Kantar TNS, a market research company. 35 million of Germans or 51% of the adult population, have interest in cross country skiing, compared to 50% in Alpine skiing and 40% in snowboarding. Which is quite shocking given how much more money both downhill sports currently generate compared to cross country skiing. "Having interest" at the moment does not necessary translate into active participation – only 6% are active skiers of all levels. Yet there are strong reasons to think, according to Kantar TNS, that cross country skiing is about…
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