Norwegian Ski Stars Get Rebuke From Authorities For Their Social Media Accounts

Norwegian Ski Stars Get Rebuke From Authorities For Their Social Media Accounts

Leaders, Newsfeed
It's not like top Norwegian skiers are not under enough pressure lately as-is, what with Johaug banned from the Olympics and those never ending rumours about using anti-asthma medications without compeling medical reasons. Now the skiing stars face an attack from the Norwegian authorities - from the Forbrukerombudet or the Consumer Ombudsman agency - to be precise. The issue at stake is one of the hottest, most debated ones the world over – when/how should celebrities and influencers reveal that those products and services they visibly enjoy on their social media accounts are often not so much their personal choice – but that they were paid for by providers of thereof ? The US Federal Trade Commission even runs a dedicated Q&A regarding paid promotion on its pages – although…
Read More