4KAAD

10Feb 2021 by DS News Team

What Gear Finnish Teenage Sensation Niilo Moilanen Is Using

On the opening day of the FIS Junior World Championships Niilo Moilanen,19, didn't win - he pretty much destroyed the competition by winning each of his runs with a huge gap. While the Finnish coaches now must be agonizing over bringing or not a teenage sensation onto already strong sprint team for Oberstdorf, we take a quick look at what stood apart - Niilo's gear. Stood apart because with this level of talent top gear makers must be craving Niilo's attention - yet he is using relatively modest brands to such a great effect. Does it mean anything? Not itself - just quite remarkable. We are hear to entertain you, after all [caption id="attachment_17827" align="alignnone" width="1601"] Peltonen Supra [/caption][caption id="attachment_17828" align="alignnone" width="1920"] 4KAAD Black Code X Generation Blue [/caption] [caption…

07May 2019 by DS News Team

Meet New Boss Same As Old Boss. 4KAAD Rollerskis Look Exactly Like OneWay Rollerskis Of Past

Gear News, Newsfeed

Andreas Bennert keeps on painstakingly rebuilding his former empire under a new name. He is the man who launched and made omnipresent the One Way brand. Last year, however, outstretched One Way had to file for bankruptcy , with assets eventually bought by Fischer Nordic that continues to produce famed SLG 10 poles among the others. Andreas, however, launched a new business - 4KAAD, you could read our conversation with him here and here Now 4KAAD goes back to the market with rollerskis that look...exactly like old OW rollerskis. Which is not a bad thing for those who are used to the Finnish brand's combo of sturdiness and relatively low prices. Apart from re-labeled old OW rollerskis, the company intends to launch all-new composite frame models later in the year.…

09Jan 2019 by DS News Team

What You Want To Be Seen In, At & With In 2019

Gear News, Newsfeed, Trivia

Don't take the headline too literally. It's just our way to compile & present latest gear based on the "neweness" factor. But if you friends and strangers alike will effort to stop you on a trail to ask where got that totally cool item - don't blame us! Oh - and you won't see prices and helpful links to re-sellers' websites. Some of these items are "pro-athletes only"" so far, others are already on sale but you'd have to search & inquire. [caption id="attachment_9945" align="aligncenter" width="1920"] The most visually novel item in the whole of cross-country skiing gear world this season thus far: Madshus Redline 2.0 shown here in their Skate iteration. Those are already on sale in limited quantities - check with your local dealer [/caption] [caption id="attachment_9946" align="aligncenter"…

11Dec 2018 by DS News Team

Here Comes 4KAAD – Andreas Bennert Talks About His New Project

Gear News, Leaders, Newsfeed

This is a Part 2 of the conversation with Andreas Bennert, the man who made his mark in winter sports with One Way and now goes on with his new brand, 4KAAD - 4KAAD - where does it come from, who's behind it and how is it going to be different from One Way? - 4KAAD is actually the name of the production holding in China. Already 2015 we decided to register the name as a trademark and offer waterproof bags under the own brand to the markets beside all other private labels. During summer 2018 we decided to use our knowledge and technology to boost 4KAAD into the cross country ski poles business as well. From this fall we have been introducing the XC collection build on new standards…

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