Everyone knows who Emil Iversen is. He doesn’t really need personal race bib – his 100k+ followers on Instagram well aware of how he looks. So when Emil switched to One Way poles, the company got an exposure every company wants. Guess, that was the point … 10 minutes before the start of Skiathlon in Lahti. Emil goes for a quick course recce or whatever you wanna call it……but hey, what are those bright red or orangy sticks he’s using? Got to be the newest One Way poles hitherto unseen on the World Cup but now, clearly, ready to help Emil to kick some ass!……Skiathlon kicks off but Emil runs with ole good SLG 20s….…runs and wins. Now imagine what Emil could do with those new bad ass sticks? Oberstdorf, Here we come!
