Peter Schlickenrieder On How World Cup Should Look
You, most likely, would know who Peter Schlickenrieder is. Still, let us remind you how versatile the life & career experiences of the chief trainer of the German crosscountry ski team are: World class athlete with a silver of the Salt Lake City Olympics and several World Cup victories. Trained economist and a founder of a sports marketing agency. Experienced sport manager, a vice-president of the German Ski Association for over a decade. Television expert and program host at the public German television, ARD. Very successful author of several books. With his combination of rugged good looks, intellect and eloquence in delivery , a 50 year old Bavarian is a true household name in the German speaking world. Let's face it, Peter Schlickenrieder is much bigger, much more recognizable than…