New Competition Format Tested, Shows Serious Promise
Let's not beat around the bush: The international skiing authorities and main stakeholders are deeply concerned by an acute lack of sh*t -talking and cat-fighting in cross-country skiing, those essential elements of the " Ratings Game" in the current environment. The utter lack of sex scandals, "wardrobe malfunctions" or, at the very least, public boyfriend swapping, contributres to the falling ratings as viewers and sponsors flock to new " hawt" sports such as bog snorkeling or intimate doll rafting ( yes, there IS such a sport!) The rescue came from the East, of course. An ambitious cable-making start-up YuYeYuan CheSeal VeryBest UnLimited has offered its hi-end cables and a considerable amount of renminbi, provided an international competition featuring its products and bearing its name is organized. Being the biggest profile…