Podium Skis – Why?

Podium Skis – Why?

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On the photo above you see what happens when a sponsor's rep got stuck on his/ her way. Emma Ribom, fresh from grabbing a U23 world championships' gold medal, is posing to photographers ...with actual skis on which she won minutes ago! Stands out quite a bit - especially as Johanna Hagstroem and Julia Kern hold de rigueur " podium skis" from their respective sponsors. We get the idea behind podium skis in principle: a sponsored athlete is a walking (skiing) advertisement but the only time photographers and television cameras are guaranteed to capture one' gear is a victory ceremony, both formal and informal kind. And no part of the FIS long rulebook says it should be the actual pair. Athletes themselves might prefer to hold clean podium skis instead…
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