Good Day For Norway, For International Skiing – Not So Much

Good Day For Norway, For International Skiing – Not So Much

Leaders, Newsfeed
...On that photo Therese Johaug and Heidi Weng are looking at a race results monitor. But they might as well be looking at the competition. Norwegian juggernaut is not just strong - it's overpowering and pretty much zapping the air from the sport. Occasionally during the season it seems that the Norwegian dominance is broken - by Swedes in female skiing, Russians in male - but then Bang! And we are back to Top 10 being 75% Norwegian. That's dangerous. The International skiing lives off the money it gets from selling television rights. Now, put yourself in shoes of a national TV executive who is trying to decide: spend on skiing or on some Spartan race or whatever? There is 99% chance that yhe said executive would choose the sport…
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