Cool Kids Got 100%. Now In Skiing Too

Cool Kids Got 100%. Now In Skiing Too

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Some brands are cooler than others. Before it was word-of-mouth and nonscientific. Now there is Instagram to check out who's logo is current must-have - and who's a daddy's stuff. 800k followers don't lie - these guys from San Diego, Cal. are current "it". https://www.instagram.com/p/B4X798kA1jO/?igshid=1doffrzi2mm9w "The 100% brand has always been synonymous with motocross Americana" their website says. Well, OK, buds. But it's here , on this resource because it just started to conquer the world of cross country skiing. By signing up Team Norway's Anniken Alnaes and Gjøran Tefre as well as the " world's fastest skier" currently, Lele Bechis of Italy. Which means two things,essentially: - cool brands believe in skiing's potential. - skiers of certain age when things like that matter won't be a butt of jokes…
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