XCSkiing Is Back On National Television In Key Market . First Ratings Are Reasonably Good

XCSkiing Is Back On National Television In Key Market . First Ratings Are Reasonably Good

Money & Finance, Newsfeed
For those who regularly deal with television ratings and want to jump straight to the news - just go to section starting with bold lettering. For the rest - a bit of an intro as to why these news are actually rather important: Cross country skiing on top professional level has two sources of income: A/ contributions by local authorities of wherever the races are held, in money and in kind. It's done out of combination of regional tourism support and healthy living promotion (of which top skiers are good example) plus healthy dose of local pride. Neither of above is really commercial in nature. B/ Money acquired through selling television broadcasting rights. As we keep on reminding you, the FIS is absolutely unique in the modern world as it…
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