Davos is a special FIS World Cup stage because that’s the place where bosses and key personnel of the top equipment producing companies choose to congregate at, year after year.
We will have a separate little story telling you who’s been around this year, but it’s fair to assume that the captains of the industry are not just coming to breath that fresh Swiss mountain air – but to watch their latest gear being employed to win and to talk to athletes they sponsor.
That’s not to say that Davos has become the place to launch your latest & bestest, alas. We openly hope the day will come.
But even the last week there were a few debuts or just relative rarities we saw – and will share with you.