Here Comes 4KAAD –  Andreas Bennert Talks About His New Project

Here Comes 4KAAD – Andreas Bennert Talks About His New Project

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This is a Part 2 of the conversation with Andreas Bennert, the man who made his mark in winter sports with One Way and now goes on with his new brand, 4KAAD - 4KAAD - where does it come from, who's behind it and how is it going to be different from One Way? - 4KAAD is actually the name of the production holding in China. Already 2015 we decided to register the name as a trademark and offer waterproof bags under the own brand to the markets beside all other private labels. During summer 2018 we decided to use our knowledge and technology to boost 4KAAD into the cross country ski poles business as well. From this fall we have been introducing the XC collection build on new standards…
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