Cars Are Skier Girl’s Best Friend

It took a while, but vehicle manufacturers and dealers have figured one important thing out finally:

If you want to stress how powerful, sleek, efficient and downright sexy the car you are trying to sell is – get a cross skier to promote it.

Double so if the skier is a she.

We have no access to the data showing how that association works for marketing & promotion – but it got to be working since more and more Olympians take to Instagram to display their latest best friend ( to quote Petra Novakova presenting her new Mazda)

Lady-skiers are far more imaginative with their cars – just you look at that car art on some of them.

And can’t help but noticing: either car companies prefer sprinters to distance runners, or distance runners are less prone to showing their iron horses.

Yulia Belorukova & her Toyota C-HR
https://www.instagram.com/p/BoUDCM0FbqS/?saved-by=daily_skier

Maiken C. Falla & Kia Sportage
https://www.instagram.com/p/BnZMl3sAYB3/?saved-by=daily_skier

Stina Stina Nilsson & her VW Tiguan
https://www.instagram.com/p/Bm7mdkdFexX/?saved-by=daily_skier

Petra Nováková and her Mazda CX-3
https://www.instagram.com/p/BohLpZfAI5n/?saved-by=daily_skier

Heidi Weng and her Volvo XC60 ( and her built-on-spec houыe, Weng Huset too)
https://www.instagram.com/p/BnmFpkShaTy/?saved-by=daily_skier