Johaug Is Not Losing Her Sponsors – She Is Actually Gaining New Ones!
Here's a bit of news that would surely split the world ski fans' opinion once again: Therese Johaug is not only NOT losing her sponsors – on the contrary, she's gaining new ones! Norwegian VG.no is reporting that Saltdalshytta, country's largest wooden cottage builder and rental agency, has just announced its partnership with the Norwegian Olympic and world champion, currently banned for doping " She is banned ( from competing) but we know her as a person and we are fond of her - just as the Norwegian people seem to have become fond of her” Trond-Arve Nikolaisen, Saltdalshytta's Marketing Manager told VG https://www.instagram.com/p/BOO-k2nDv4K The reference to “Norwegian people being fond” of Johaug is a key to understanding the sponsors' reaction to the CAS verdict, that deprived the skiing star…