Jorge Vidal of Bonés Skiroll: ‘Some athletes ask us for 5.000€ for sponsoring, just to put a logo somewhere. With that money we can make advertisements for a year on Facebook or Instagram, and believe me, that’s much more effective’

Jorge Vidal of Bonés Skiroll: ‘Some athletes ask us for 5.000€ for sponsoring, just to put a logo somewhere. With that money we can make advertisements for a year on Facebook or Instagram, and believe me, that’s much more effective’

Gear News, Money & Finance, Newsfeed
This is a second part of conversation with Jorge Vidal, founder of  Bonés Skiroll , where we talk about what it takes to build the brand from scratch and where the whole rollerski industry is going. - What's your main development goal as a company, what' that niche on the market you're aiming to take? - Our core business is recreational use, aimed at people who are making transition from other sports like cycling, trail running or ski mountaineering, the people who want hard workout that does not impact joints. We know a lot about that, about the feeling you have when you start and what you need, because we are beginners too. If you focus too much on professional use, saying things like “best rollerskis in the world”, it…
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Famous Parents – Promising Children. Part 2

Famous Parents – Promising Children. Part 2

Leaders, Newsfeed, Trivia
...More skiers with celebrity parents – we did not manage to cram them all into our first story. Why do we even care about “skiing dynasties” when children continue what their parents did on the ski trails? Well, for one, the theory says that the right genes should give them an edge in the competition – a totally legal advantage nobody could strip them of. They were also growing with an example of what it takes to achieve top podiums right in front of their eyes – and have the best advisers possible right there in their living room. On the other hand, each and every one of them had to steel up from the very early age with people constantly comparing them to parents. There's a lot of pressure…
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